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Fundraising Tools for Our Nonprofit Partners

This page provides fundraising tips and resources for charities with a Friends Fund at Give2Asia. For answers to common questions asked by our nonprofit partners, visit our Charity FAQ.

Give2Asia is committed to supporting its Friends Fund Partners by providing meaningful exposure within its extensive donor network. Through curated marketing initiatives, Give2Asia aims to highlight the impactful work of its partners, amplify key campaigns, and increase visibility for urgent fundraising initiatives. Here are some of the marketing opportunities available for Friends Fund Partners:

  • Give2Asia Newsletter Visibility: Each quarterly newsletter features a short introduction and link to our newest Friends Fund members’ fund, introducing them to Give2Asia’s broad, engaged audience.
  • #FriendsFundFriday: This monthly social media feature introduces all new Friends Fund members, helping them make a strong first impression with Give2Asia’s followers across Facebook & Instagram. Additionally, ad-hoc #FriendsFundFriday posts are available to highlight an existing partner’s major achievements, giving ongoing visibility to impactful initiatives.
  • Days of Recognition: Give2Asia celebrates global and regional days of recognition (e.g., World Health Day, Earth Day) by spotlighting Friends Fund Partners’ work that aligns with these themes, offering added exposure during key awareness days.
  • Bespoke Opportunities: Give2Asia offers special marketing opportunities to spotlight unique or innovative programs. These tailored features can include event participation, beneficiary stories, interviews, or case studies that examine impactful partner initiatives and accomplishments. These activations provide an in-depth look at programs that are breaking new ground or driving significant impact in the community.

To be considered for these opportunities, Friends Fund Partners are encouraged to reach out to the Friends Fund team with relevant updates, campaign milestones, or special projects. Timely communication ensures that Give2Asia can help promote your initiatives as effectively as possible.

To save time and meet donor expectations, it’s essential for charities to use modern fundraising and communication tools. Here are several types of tools to prioritize:

Customer Relationship Management (CRM)

As your donor audience increases, it’s important to keep track of your interactions. This not only makes it easier to do proper follow-up, but also allows you to bring new staff up to speed (and avoid losing knowledge when staff leave). CRM softwares come in a wide range of prices and features. Below are some resources to help you determine the best software for your organization:

Email & Text Marketing

The most effective way to connect with your donor base is via direct outreach through email and/or text. Like CRM softwares,  email and text marketing platforms are offered in a wide range of plans and features. Many offer free plans and nonprofit discounts. Be sure to ask. Below are some resources to help you determine the best software for your organization:

Social Media Marketing

In today’s digital landscape, social media is an invaluable tool for nonprofits to reach and engage with donors using diverse approaches. Using a mix of paid and organic (unpaid) social media strategies helps your organization build awareness, drive traffic to your donation pages, and engage supporters on the platforms where they are most active. Here are ways to effectively utilize both paid and organic social media for your fundraising efforts:

  • Organic Social Media: Regularly posting content on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube keeps your organization top-of-mind for donors. Share success stories, updates on projects, and direct calls for support to keep your community engaged and connected. Consistent posting is key—aim for a blend of educational, inspiring, and fundraising-focused content to deepen audience engagement.
  • Paid Social Media Campaigns: Paid advertising on social media can expand your reach beyond your immediate followers, targeting potential supporters who may not yet know about your cause. Platforms like Meta (Facebook and Instagram) and LinkedIn offer ad formats specifically designed for nonprofits, including donation buttons and call-to-action prompts. Paid ads can be particularly effective for driving traffic to donation pages during high-visibility fundraising periods, like GivingTuesday or end-of-year campaigns.

Many social media platforms also offer discounts or grants to nonprofits for ad campaigns, so check for eligibility. By leveraging both organic and paid approaches, nonprofits can maximize visibility and build a robust donor base, using social media as a powerful fundraising channel. Below are some additional resources to help you get started and refine your content:

Creative Tools

Creating visually engaging and impactful content is key to capturing donor interest, even on a tight budget. Fortunately, there are numerous affordable or free tools available to help nonprofits design compelling graphics, videos, and other marketing materials without the need for advanced design skills. Here are a few versatile tools to consider:

  • Pexels and Pixabay for stock images that bring your campaign narrative to life
  • ColorHunt to establish the perfect color palette for your brand
  • Icons8 for finding icons, photos, and illustrations for your materials
  • Canva or Figma for basic photo editing, text image creation, social media posts, and other design tools
  • Google Slides for presentations and creating text images for your campaign hero block
  • Venngage or Visme for creating bespoke infographics

Donors respond the most when they feel like they know exactly how they are helping. Identify a strong project that responds to your community’s needs and build a fundraising or marketing plan around tangible results. These goals will also help your organization to plan donor outreach and communication strategy. Below are some resources to help you get started:

To make crowdfunding more accessible, Give2Asia is teaming up with Every.org to offer their new “Start a Fundraiser” tool to all organizations with an American Friends Fund at Give2Asia. Nonprofits and individual donors can use this tool to create a fundraiser with just a few clicks. Read this blog post for step-by-step instructions.

You can also start a fundraiser on Facebook. To start a fundraiser on Facebook, watch this short video showing a step by step guide to setting it up or review Facebook Fundraisers for Nonprofits: Complete How-to Guide.

Individual donors, corporations, and foundations are all potential sources of funding for your nonprofit. Watch this short video to learn what different types of donors look for in charitable projects:

November and December is traditionally peak fundraising season in the US for several reasons:

  • Thanksgiving and Christmas holidays focus on generosity
  • Donations must be made by year-end to reduce donor’s taxes
  • #GivingTuesday, a virtual holiday to remind donors to give

GivingTuesday is a campaign fueled by the power of social media and collaboration which appeals to the general public to celebrate by paying it forward by supporting meaningful causes.

You can use the #GivingTuesday campaign to amplify your brand and show your supporters that you are part of a global movement. Organizing campaigns and events around the date gives your cause an extra push as you ride the wave of collective action.

Visit www.givingtuesday.org to see how organizations around the world are encouraging giving and learn from the ideas and case studies that are available for you to adapt for your organization. Some additional resources are below:

Watch this video for additional guidance and recommendations for year-end fundraising.