LocationChina - Hong Kong SAR
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Vision and Mission
LumiVoce was founded in 2016 to shed light (Lumi) on the plight of wildlife that are being driven to extinction by human demand, and to provide a voice (Voce) for the endangered wildlife to be heard and protected. Through the power of music and stories, we focus on positively engaging and educating people, especially younger generations, inspiring them to love and protect wildlife, thereby reducing demand.
Our founder, Dr. Ying Ying Liu, the daughter of renowned 20th-century Chinese composer Liu Chi, grew up surrounded by the beauty and power of music, which brought her joy and a deep emotional connection with nature. She now devotes her musical talent to wildlife conservation, a cause she is passionate about.
Impact Strategy – With our innovative music album Ensoul, our Wildlife Stories Series written in association with conservation partners, and our education programme “Voices for the Planet”, we are working to influence the influencers and inspire the youth in Hong Kong, Greater China and the world.
Ensoul – unique conservation music videos combine pure classical vocalisation, diverse rhythms around the world and sounds of wildlife and nature with moving images and powerful messages. Each video features a compelling story of a critical ecosystem and its magnificent wildlife, whose struggle to survive is due to our destruction. By appealing to our senses and emotions, it calls upon us to protect the natural world, which is essential to everyone’s survival.
Wildlife Story Series – this series of books about endangered animal families captures the majestic beauty of these animals while sensitively discussing their plight. The tales evoke empathy and compassion for wildlife, and aim to spark a long-term passion for conservation among children. Each story is based on real-life situations, experienced by our partners working in the field.
Voices for the Planet – utilising our music videos and stories, we follow an “Explore, Create and Inspire” model of educating children to become wildlife protectors themselves through their personal involvement and creations.
What makes LumiVoice unique in conservation?
We use music, videos and stories as powerful vehicles of influence on behalf of conservation, inspiring the love of our natural world through creative education and involvement. Through partnerships with conservation and education organisations, we are influencing the minds of younger generations to become champions of wildlife and nature.
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