Using urban surplus as a solution to ignored issues of rural India


Issue AreaCivil Society

Tax benefit eligibilityUS

Amount NeededGeneral Support Needed

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Our Mission

Goonj envisions to grow as an idea across regions and economies using urban discard as a tool to alleviate poverty and enhance the dignity of underprivileged people around the world. They address basic but neglected issues of the poor by helping them create their own solutions with dignity.

The Need

Climate change is hugely impacting all our lives. Cities have increased amounts of waste, pollution and massive GHG emissions. Villages show increased dependency on monsoon, agriculture, cities, etc. Furthermore, the pandemic has severely affected lives and livelihoods across rural India.

The Solution

1) Conversion of vast quantities of urban discard into valuable utility items through repurposing and upcycling 2) Turning materials into a motivator and resource to empower communities and fuel large scale community development work.

Our Impact

1) Building of natural capital such as ponds, check dams, wells, farms, etc. 2) Increased ownership on village assets 3) Self-sustainability.

Goonj, founded in 1999 by Magsaysay award winner Mr. Anshu Gupta, works on poverty alleviation, rural development, and disaster relief & rehab, by using the cities’ discards as fuel for wide-spread development work across villages in India, creating a barter between two new currencies – the urban underutilized material, and, the efforts of rural communities who work on the neglected issues around water, sanitation, agriculture, education, local infrastructure, access, etc. Working with a strong network of 600+ grassroots partners, in the last 8 years (2014-2022), they have reached out to more than 12 million people, facilitated 55,000+ development activities, and channelized more than 45 million kgs of material across 31 states & UTs of India.

About this Organization

Issue AreaCivil Society

About Give2Asia

Give2Asia is a trusted partner for international philanthropy and the leader in donor-advised giving to the Asia-Pacific. Our mission is to strengthen communities in Asia by making cross-border giving easier and more effective. Since 2001, Give2Asia has facilitated more than US$535 million of charitable grants across 30+ countries.

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