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Dr. Reddy's Foundation

LocationIndia

Issue AreaLivelihood

Amount NeededGeneral Support Needed

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Innovative solutions

Dr.Reddy’s Foundation was founded in 1996, to enhance the dignity and well-being of socially and economically vulnerable people. DRF develops and tests innovative solutions to address complex social problems and leverage partnerships to scale up impact. One of its projects is MITRA which focuses on empowering small and marginal farmers by nudging them to adopt latest technologies and best farming practices. The program bridges the lack of last-mile delivery of agriculture extension services at the grass roots by helping marginal farmers to access existing public extension facilities, engage with agri-scientists and embrace best farming practices, and more importantly, to impart this to other farmers through peer learning and sharing. DRF envisions a sustainable and scalable community platform to address the last-mile delivery challenges, which can be replicated across the country to benefit 100 million small and marginal farmers. While the net income increase is just 0.44%, the cost of cultivation has increased more than 20%. Also, 59% of small and marginal farmers do not have access to agri-extension services. With these key issues, our solution is to develop a community-owned platform at every village level and help farmers to use last mile connectivity efficiently with the help of “lead farmers”. The focus is also on improving irrigation and water management, as well as, digital & financial literacy.

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